We’ve come such a long way in the last 20 years from a grass-roots web standards movement to Wired magazine launching a standards-based interface in 2003, to today, with all the tools and methods that inform current web design. But, where next? This talk makes a radical argument for recidivism in our design thinking; a return to durable, aesthetic, and inclusive web design. Through evidence and examples, you’ll learn to design for serendipity, for speed, and for economy of time, resources, and attention. Durable design is responsive design for the next decade, and it starts now.