An Event Apart: “Designing an Intuitive Navigation”

Gerry McGovern speaking at An Event Apart Seattle 2018 on April 4, 2018.

Confusing menus and links are the number one issue people have in getting stuff done in digital. Sure, search is critical but even the best search usually only jumps you down a few levels in the navigation hierarchy. To complete your task you nearly always have to click more, and selecting the right link is where so many people get frustrated, confused and annoyed. Learn about methods to reduce confusion and increase speed and simplicity for your customers. Learn how to use evidence to uncover the core navigational mental models within people’s minds and to create intuitive interfaces based on these mental models. Learn how to apply essential navigational principles such as: Familiarity, Unity, Essentiality, and Forward-Focus.

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Connect Navigation

My team recently finished an overhaul of the navigation on our primary product, K-State Connect. Connect serves as a dashboard for Kansas State University, displaying various university services within “widgets”. The main goal of the navigation re-design was to add links directly to each of the widgets within the dashboard. The navigation was also in need of a better small screen experience.

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