An Event Apart: “Designing an Intuitive Navigation”

Gerry McGovern speaking at An Event Apart Seattle 2018 on April 4, 2018.

Confusing menus and links are the number one issue people have in getting stuff done in digital. Sure, search is critical but even the best search usually only jumps you down a few levels in the navigation hierarchy. To complete your task you nearly always have to click more, and selecting the right link is where so many people get frustrated, confused and annoyed. Learn about methods to reduce confusion and increase speed and simplicity for your customers. Learn how to use evidence to uncover the core navigational mental models within people’s minds and to create intuitive interfaces based on these mental models. Learn how to apply essential navigational principles such as: Familiarity, Unity, Essentiality, and Forward-Focus.

Continue reading An Event Apart: “Designing an Intuitive Navigation”

An Event Apart: “Responsive Content Models”

Steve Fisher speaking at An Event Apart Seattle 2018 on April 4, 2018.

Responsive Content Models describe all of the content types on a target site, the elements of each, and then prioritize the content type that should appear on a specific page type. They help us define the content creation, design, and user experience concepts for the new or refreshed site. This is especially important for the responsive web—because layout and user context is constantly changing, we have to make sure that content priorities are represented consistently across all platforms. In this engaging talk, Steve Fisher will show you how to find the core piece you need, prioritize for multiple devices, and sketch out the solution to your responsive-content woes.

Continue reading An Event Apart: “Responsive Content Models”

An Event Apart: “Use Your Words”

Kristina Halvorson speaking at An Event Apart Seattle 2018 on April 4, 2018.

UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina will share language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, we’ll uncover the secrets to stellar content that anyone can create, no matter your role or area of expertise.

Continue reading An Event Apart: “Use Your Words”

An Event Apart: “Beyond Engagement: the Content Performance Quotient”

Jeffrey Zeldman speaking at An Event Apart Seattle 2018 on April 2, 2018.

Our products are tasked with providing ever-higher levels of “engagement.” But should they be? For many sites, analytics demonstrating high levels of “engagement” may actually be signs of failure. AEA co-founder and longtime web designer Zeldman introduces a new measurement of design success: the content performance quotient. Learn how relentlessly cutting needless content and architecture, fine-tuning UX and UI, and shoring up technical performance can create improved experiences that are better attuned to today’s web… and how to sell this profound change in design thinking to your bosses, clients, and colleagues.

Continue reading An Event Apart: “Beyond Engagement: the Content Performance Quotient”

An Event Apart Orlando: Special Edition 2014

My notes from An Event Apart Orlando: Special Edition 2014 at Disney’s Contemporary Resort in Walt Disney World.

Continue reading An Event Apart Orlando: Special Edition 2014