Tag: advertising

An Event Apart: “Name That Script!”

Trent Walton speaking at An Event Apart Orlando 2018 on October 10, 2018

How many third-party scripts are loading on our web pages these days? How can we objectively measure the value of these (advertising, a/b testing, analytics, etc.) scripts—considering their impact on web performance, user experience, and business goals? We’ve learned to scrutinize content hierarchy, browser support, and page speed as part of the design and development process. Similarly, Trent will share recent experiences and explore ways to evaluate and discuss the inclusion of 3rd-party scripts.

Continue reading An Event Apart: “Name That Script!”

An Event Apart: “Digital Marketing Strategies for the Busy ‘Web Master’”

Sarah Parmenter speaking at An Event Apart Seattle 2018 on April 2, 2018.

Reaching through the screens of our customers and holding their attention is becoming increasingly difficult thanks to the pace at which online content now moves and our dwindling attention spans. Nowadays the job of the multi-faceted web designer is to not only know the latest techniques for building in Grid but also know how to get that work seen amongst the saturated world of digital marketing. In this talk Sarah will be discussing the idea of quarterly website design reviews with a “design once use everywhere” mantra, plus digging into the ever changing world of Instagram algorithms, Facebook marketing, and topical social media takeaways for immediate implementation.

Continue reading An Event Apart: “Digital Marketing Strategies for the Busy ‘Web Master’”